Learner Response For Exam.

Grade B+

LR:
Account for more E-Media Similarities and Differences - write a paragraph on this.

One example of a E-media platform is the Ill manors website. The audience can interact with the film through social networking sits such as Facebook and Twitter which highlights the concept of user-generated convergence. This is effective, as it would allow them to feel connected and able to get the latest updates on the film. Also, the website promotes Plan B album Ill Manors which is known as synergy and this is effective as it gives the audience an insight of the music he produces. Moreover, the background setting  of a council estate, graffiti writing and the use of dull colours create a dark and mysterious atmosphere. Additionally, as there are more than one character appeared on the Ill Manors website suggests to the audience that the film is a multi-strand narrative. Furthermore, the characters clothing of hoodies, tracksuit bottoms and the prop of a gun which the male character holds clearly links to the genre of being a urban drama as the way they have been represented links to it. The uses and gratifications which the audience would receive by accessing the website would be entertainment and surveillance. Similarly, across the platforms the Ill Manors film poster and website both give the audience important information such as the release date, actors/actresses, director etc. However, as print media is in decline with the younger generation, because there is more technology available therefore the website is more likely to reach to a larger audience. Furthermore, the Ill Manors film poster also include a image of the male character who appears on the website which clearly highlights the the audience that he is the protagonist of the film.