Campaigns which have been banned.

Firstly, the article below is of a sofa advert which had been banned in the USA, because it was seen to be offensive due to it's closeness to the F-word, of the slogan; "Sofa King Low"
A few newspaper readers have complained about this advert because, they believed that the slogan "Sofa King Low" is offensive and not suitable for the public. Also, the 'Advertising Standard Authority" revealed that they took in count of "Sofa King Low" and understood  that it could be interpreted for the swear word, which the consumers are likely to be offended by. From this, the 'ASA' banned this advert, because the slogan is likely to cause serious controversy and complaints. In my opinion, I believe that it is good they banned this advert because, it is unsuitable for younger children who have seen this, and it might offend and as it gives a bad representation of the company who made this; they deserved it. 

Secondly, 'L'Oreal and Maybelline Make-Up Adverts' (shown below) have also been banned by the ASA. This is because, in the advert the two women have been airbrushed to make them look perfect; this misleads the audience. This is unsuitable because, to airbrush how they look gives the audience a false representation of the women. Moreover, Chief Executive of the ASA, Guy Parker stated, "If advertisers go too far in using airbrushing and other post-production techniques to alter the appearance of models and it's likely to mislead people, then that's wrong and we'll stop the ads,"  This conveys, that airbrushing should not be used in any make-up adverts, because it gives a bad representation on the company and the product. 

Furthermore, this advert has caused a lot of controversy within the public because the Scottish Mp revealed "Pictures of flawless skin and super-slim bodies are all around, but they don't reflect reality," she said. "With one in four people feeling depressed about their body, it's time to consider how these idealised images are distorting our idea of beauty" Overall, I agree with this statement, because it does give a negative influence on younger girls who want to try and look like girls in these beauty adverts; therefore the ASA made a right decision to ban the advert. 

Thirdly, the advert 'Fathers4Justice' (image below) was banned by the ASA as the ad accused 'Mumsnet' website of labeling men as rapist and women beaters. The campaign "Fathers4Justice" held  a national press ad in March this year with the headline "Say it with hate this Mother's Day", alongside a picture of a toddler with negative words written all over his body. Moreover,  the ad highlighted to companies that Mumsnet claimed that online parents forum carried abusive anti-male content, which represented gender hatred towards men. However, the 'ASA' received 10 complaints that the advert made misleading claims which, was inappropriate. Also, the 'ASA' stated "We considered that whilst some users of the website had made negative comments about men in its forums, it was misleading of Fathers4Justice to imply through this ad that Mumsnet themselves had made or endorsed those comment"