Friday 5 October 2012

LR: Feedback On Presentation ( Saving TV Campaign)

LR:     (The 'saving TV campaign link' is posted separately, on my blog)

The positive thing about my campaign, was the concept I thought of. The concept, was based around the film Godfather, because in the film they are known as being reliable and  powerful, therefore I wanted to compare the TV as being dependable compared to any other E Media. In the campaign, we targeted a specific audience which was males from the age of 35-40, however to improve that, it would have been better to target males who were younger than 35. This is because, people younger than 35 have watched the film as well. Also, the print advert my partner came up with is well designed. This is because, it more better to design a print advert which is specific enough, does not include so many pictures and gets straight to the point, therefore the audience would know what the advert is about.
Below, I have posted two pictures which are: the storyboard of the campaign (my drawing is not great) and the print advert. (print advert is not printed in colour). Also, I have included a brief summary of what the storyboard is about, and why we chose the the layout, picture and font, etc for the print advert.
The image above, is the print advert me and my partner designed. It is a pretty simple layout, however it gets the point. 
As the image above is not in colour: 
The background of the print advert is white.
Logo, on the edge is in yellow and a shade of green.
The stars with the text written inside is in the colour blue and black.
Top is white, with black font for the writing and the heart is in blue, with a  black coloured TV inside. 
The reason why we picked these colours for our print advert is because it goes well with the background colour of white, making the central image stand out. The main image of a man wearing a top which says " I love TV" is effective because, it highlights what our campaign is mainly about. The title of our print advert, is in bold which makes it striking and straight away tells the audience what our campaign is about; persuading them TV is not dead it is still current in people's everyday lives. Also, the text in the three star shape boxes  are people's opinions on TV; saying how beneficial it is, because TV entertains us, when we are bored or need to relax. 



A brief outline of the TV advert storyboard above, is of a guy who can not decide whether to pick e-media such as the internet or TV.  In some of the shots, I have draw a TV and a computer which makes it look as if the computer and the television is fighting over him, making him pick one of them.

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