How are texts in the three platform construsted? - Case Study.

1) How is the film promoted through
Print?
Broadcasting?
E-media?

Print Media

(Specialist magazine)
Firstly, the industry promotes the film Ill Manors to the audience through a range of different print media's such as, bill boards, adverts, newspapers, broadsheets ect. An example of a specialist film magazine is The Empire magazine which effective, in promoting the film as it gives the audience information about what the film is about. 

On the page there are different images which are taken from the film including a image of the director Plan B which is helpful for the audience in knowing that he produced the film. Also, the main image is of the protagonist Aaron (played by Riz Ahmed) who looks serious which is highlighted, through his facial expressions as he holds the gun in a forceful way, looking straight into the mirror. The semi-naked image of the protagonist would appeal to the female audience as well as homosexual individuals as well, which could make them want to watch the film. Furthermore, the iconography of the gun is effective in highlighting the genre of the film which is urban teen drama. This is because, a gun symbolizes violence  death, blood, freedom, power ect suggesting the the film will include elements of each one. Furthermore, the typography of 'Ill Manors' is in a bold and striking red front which is effective, as it makes it clear for the audience to read the film name. Additionally, below the title of the film name in a small italic black font it states "Plan's B, Plan's B: become a movie director" self explanatory as the audience would clearly know who directed the film. Furthermore, the empire magazine is mainly informing the audience about the film therefore, it does not focus on Plan B social background compared to other print media's which do. The demographics associated with this specialist magazine would be A,B,C1 therefore, targeting more middle class individuals. 

(Broadsheet)

Secondly, another example of a print media in which the film is promoted is through a broadsheet which is written by Luke Brainbridge from The Observer and published on The Guardian website. This is a good way in promoting the film as it gives the readers an insight of Luke Brainbridge views on the film; if it is worth watching or not.

 Moreover, Luke BrainBridge, explains that the film is "an unapologetic, and at times unnerving and uncomfortable drama" suggesting, that the film highlights a vary of serious subjects which could make the audience feel shocked. Also, in the article there is a statement from Ben Drew about the film he quotes "A lot of people outside this environment don't believe it exists," he continues. "So in the film, rather than glamorise it, I'm trying to say to people this is the true, dark reality. This is what happens. It's not cool. No drug dealer really has the last laugh". This is effective because, it shows how passionate he is about making a change and Ill Manors is a true reflection of how society is therefore, showing people what things people go through and how hard it is for them. In some extent, the riots which took place in London inspired Ben Drew in making this film as The Guardian stated "the first great mainstream protest song in years" which clearly shows that the song Ill Manors is a anti-government protest song. Drew said in a statement: "If you're born into a family that's had enough money to educate you properly, you're privileged. You're not better than anyone else, you're just lucky. Certain sectors of middle England, not all of them, but the ignorant ones, need to wake up and realise that and stop ridiculing the poor and the less fortunate." The main image on the article, is of a group of girls wearing track suit bottoms, hat, long chains around their necks. The clothing is effective, because it could be a stereotype of how people think "CHAV" dress making them seem harmful. Furthermore, the psychopathics which would be associated with this broadsheet newspaper would be reformers as they are are people who want to change society therefore, they are more social conscious. Also, the demographics of The Guardian newspaper is C1,B,A as it is targets more of the middle class people rather than working class. 

(Tabloid - The Sun)

http://www.thesun.co.uk/sol/homepage/showbiz/music/4205931/Plan-B-Hip-hop-changed-my-life-it-can-change-the-rioters-lives-too.html

The link to The Sun newspaper above focuses on Plan B social background and ideologies which reflect the reason why he wanted to make Ill Manors. Also, on the The Sun newspaper homepage there is a YouTube video trailer of the film which is a effective for the audience to have an insight of what the film is about. This is an example of synergy as it is used on type of media which is print to promote another media form which is the trailer of Ill Manors. Furthermore, The Sun newspaper heavily focuses on Ben Drew personal background such as his childhood and what he passionately believes in therefore, it does not include a lot of information about the film. This could suggest that The Sun newspaper does inform people however, it entertains the readers more. 

Broad Cast

(Jonathan Ross Show)

Plan B was on the Jonathan Ross show where is was talking about his latest film Ill Manors, music/album and his social background. The show is a commercial broadcaster as it is aired on ITV therefore; it focuses more on entertainment and there is some extent of inform. Plan B appearing on the Jonathan Ross Show is beneficial in promoting the film because, it gives the audience an insight of what the film is about, what influenced him making Ill Manors and the moral behind the film. During the interview Plan B is revealing is ideologies to the audience which is about making a change in society especially for the working class individuals who are suffering and the film reflects this. He is passionate in making a difference in society and wants to be father figure to children who's parents to not value their education or are not motivates; shows he is a good role model as he wants to make life better for working class children. The interview does not specifically focus on just Ill Manors as Plan B talks about his beliefs and what he is really passionate about however; the interview does give the audience a idea of why he made the film and what motivated him in creating a film which reflects modern society. Moreover, the psychographics would be mainstreamers as it appeals to a wide audience and as interview is full of humor the audience would feel engaged and entertained.

(BBC Radio)

The clip above is of MistaJam interviewing Plan B about his project  'Ill Manors' and his inspiration behind his music. The interview is part of the BBC Radio 1Xtra which is part of the broadcasting platform as it is being broadcasting through the radio. Also,BBC Radio 1 is aimed at 15-29 year olds although the average age of the audience is 33. It is a national radio station operated by the British Broadcasting Corporation and specialises in current popular music and chart hits through the day. This is effective, in promoting the film and Plan B music because, as it is a national radio station majority of people across the UK are likely to tune in and listen to it therefore, they would have an insight of his music and film. Moreover, at the beginning of the interview Ben Drew, highlights that making the film was a delicate process as they were attacking a serious issue therefore, they had to get everything right. He revealed, that the riots"sickened/disgusted" him and made him sad more than anything as, those kids involved in the issue made their own life much harder for themselves. Furthermore, from this interview as the viewers we can acknowledge how passionate he is of changing society/ helping those in needs as he states, the word "CHAV" (Council House and Violent) is used to represent younger children who are unfortunate and it is only used very publicly in the press. Followed from this, he wants to make people aware, that just because some individual are lucky to be born into a family which can afford things and give their kids a good education does not make them better then anyone it just makes them lucky. Ben Drew, made a important point he states "when you attack someone because of the way they talk, dress, music they listen to or their lack of education and you do it publicly makes it acceptable to do that" which is significant because, it makes those individuals who are being targeted feel unwanted/alienated from society. This is would make some teenagers begin to act in a delinquent/deviant way as in their perspective they see that society does not care about them. As the interview progresses, Ben Drew conveys that as a singer he wants to send a message to people and get "under their skins" as he feels that the subject or riots/ how working class people are treated is not "swept under the carpet". Plan B strongly believes, that this issue is really important and he wants to know how society is going to prevent it from happening again. This links to his music video, song, and the film of Ill Manors, because, he an artist want to send out a message to society as he genuinely want to change things and make a point. Additionally, Ben Drew has been brought up from a deprived area when we was young therefore, he understands what teenagers like him is going though and what to improve their life. He reveals, "a lot of these kids come from family/environment where, they are told that they are not good and so when they walk out the front door, society tells them the same thing, even when they read the newspaper or hear the word CHAV". This is effective, in making the viewers aware of the problems people are facing and how unfortunate kids are being treated as they feel unwanted. The film Ill Manors tackles varies of subjects which is described as being"horrific" by some of the audience which is Ben Drew agrees as it is suppose to be horrific because "that's life".

E-MEDIA

(Fan Video)

The fan video above is of a girl who has posted up a video of herself on YouTube singing to Plan B song Ill Manors in front of her webcam. The fact that she posted up this video herself a year after the film was broadcasted highlights, the idea of free publicity which would be beneficial for the film company. This is because, it shows how much the film has had an impact on the audience and  if the video gets a lot of views across YouTube then more people may make their own version video for the song Ill Manors. Also, the media platform this is associated with is E-Media which would be successful for younger adults such as teenagers.

2) What type of media language does the platform use? Identity the codes and conventions of the platform.

Print media is useful  as it often gives reviews about the film therefore, it allows the audience to read the different comments by critics to see if the film is worth watching or not. This is a important codes and convention because, people are more likely to watch a film if the reviews are good and the more rating stars a film has the more people are going to watch the film. Also, print media such as posters, newspaper articles, bill boards ect usually include the main actor and actresses name which is starring in the film therefore, it would attract the audience as they know who will be casting in the film. For instance, the Ill Manors poster does not include any of the cast names of the film however, it does highlight the director name "A Ben Drew Film" therefore, people would automatically recognise that the singer/rapper Plan B produced this film. Moreover, another code and convention of a film poster is the certificate therefore, it allows the audience to know if the film is suitable for them to watch based on their age. Also, one example of a print media for Ill Manors which I found was a tabloid  paper of The Sun. One of the he codes and conventions of a tabloid paper is including images of the celebrity that they are talking about therefore, it allows the readers to familiarize with the person. Also, referring to Ill Manors, The Sun newspaper included quotes from Ben Drew said  which is a important code and convention as it highlights to the readers his ideologies.
Broad Casting: Code and convention for a BBC radio interview with Plan B I found was that half way through they interview they played a clip of Plan B recently single. Majority of radio interviews play a bit of the singers  latest song which is effective for the viewers, because they would have a exclusive sneek-peek of the celebrity song. Moreover, radios offer exclusive interviews therefore, more people are likely to tune in and some radio stations offer competitions for people to win.
E-Media: Code and conventions of a E-media platform would be that it is instant which is good as it offers people to feel interacted. An example of this would be the Ill Manors website allows viewers to find out about the latest news, watch exclusive interviews with the cast, read information about each actor/actress including Ben Drew and to listen to Plan B album. This is effective because, it makes the viewers feel entertained and engaged with the website therefore, they might even go and watch Ill Manors. Moreover, E-Media platform offers competitions which makes the viewers feel interacted, viewers can read blog  watch video clips ect.

3) Now think of how the film is being promoted across the 3 platforms

The film Ill Manors is promoted in a different way across the three platforms; print, E-media, and broadcast. This is because, the E-media related to the film such as the official Ill Manors website, fan videos, exclusive backstage clips/interviews all make the audience feel interacted where as; in a print media such as posters, articles, newspapers related to Ill Manors does not. Personally, I think the E-media is important and better in reaching the audience compared to broadcast and print media. This is because, the internet can reach a larger mass of population where as, some people might not be interested in listening to the radio or reading newspaper articles ect.