How do audiences access the text across 3 platforms?

1) Who are the film’s target audience(s) and how do you know?
The primary audience for Ill Manors would mainly be males between the age of 18-34 year olds. This is because, the film contains heavy amount of violence, swearing, sexual content which would appeal to a male audience compared to females. Also, the secondary audience for Ill Manors could be middle class people as well due to the TEDx lecture of Plan B where there was many middle class people such as journalists who were interested in the film.


2) How is the film promoted to its target audience(s) through:

• Print?

• Broadcasting (TV/Radio/DVD)?

• E-Media?

Print

http://www.telegraph.co.uk/culture/music/rockandpopfeatures/7564077/Plan-B-interview.html

 The link above is from the telegraph newspaper which is informing readers about Plan B music, album, social background and his film Ill Manors. Ben Drew states, that Ill Manors is about "London life at the rough end of things". As I was reading through this article the most important thing he says which stood out for me was; "you get rappers that teach, give out messages through metaphors,” he explains, “You get rappers that have a really good flow, really good party lyrics but never say anything deep. I’ve found the best way I can get across what I think is by showing examples, stories. I’m a storyteller, everything else is secondary.” This is effective, as it suggests that through Ben Drew songs he is telling a story to people/his fans which reflects what is happening in society or other situations in which people can relate to.

E-media

http://mobo.com/news-blogs/interview-plan-b-picks-two-mobo-awards-and-talks-ego

The video above is a interview with Ben Drew of him talking about his his success picking up two MOBO awards in 2012. Ben Drew talks about the people he collaborated with in his songs, want his future plans are ect.

Broadcast

Plan B's beliefs is he is passionate about helping children who are less fortunate therefore, he wants to make them feel motivated in order for them to become successful in their future. Also, from watching the TEDx lecture I learnt that he wants to be a father figure to  children who have lost a parent or those who are not motivated to learn; this shows he is a good role model to look up to because, he believes in teenagers from deprived areas in becoming successful just like him. . One of his ideology is that he wants there to be more activity clubs for teenagers where they can go to and meet other children. This is effective approach as it would make them feel motivated which would get them of the streets. Also, he shows the audience that we should think again about how we judge ans treat the working class youth as it is not fair; alternative ideology. The target audience  of the TEDx lecture are people who read the guardian news paper as there were journalist from the news paper in the lecture. The social economic classification for this group would me A/B, because they are known as having professional jobs with good pay.  Also, the psychographic group which is defiantly associated with this lecture would be Reformers. This is because, reformers are people who want freedom from restriction and as Ben Drew is challenging the dominate ideologies in society; reformers would agree with him as they want more equality as well. Moreover, the demographics for this target audience would be white middle class people because, majority of people who work for the guardian newspaper are white and wealthy. This target audience is completely different to Plan B's music as film, because for this film he is targeting mostly teenagers/adults from the starting age of 18-27 year old due to the sexual content, heavy amount violence and drug taking; the certificate for the film was an 18. Where as, for his music I think Plan B targets teenagers from 15-18, because some of this songs promoting the bad things about what we should not do in society, e.g: smoking, taking drugs, violence ect therefore through some his music he shows the harmful effects of it.

2 )Now look at each platform individually:

• What type of audience does the platform reach?

• Who are the producers aiming to appeal to through this platform and how are they doing it?

• Does this platform allow audiences to participate or interact with the film? How?

• Do audiences play a role in the construction or creation of any the film's promotions or material?

Print

I think print media targets a broad audience more compared to just one specific audience. This is because anybody can access reading the newspaper and magazines which feature interviews, reviews, latest information about the film ect. Personally, print e-media does not allow audience to participate and interact with the film however; it does inform the audience such as if they are reading interviews, reviews, newspaper, magazines ect associated with Ill Manors.
E-media
For Ill Manors, e-media would reach young adults better compared to older individuals. This is because, teenagers are more likely to use social network often even every day compared to older adults as they might be busy with work or university ect. This platform allows audience to defiantly interact with the film, such as following the cast on twitter or on face book, playing games, watching latest interviews, reading blog's ect. E-media also allows the the audience to participate in competitions which is associated with the film, such as getting a chance to meet the cast, winning a backstage pass ect.
Broadcast
Broadcast would appeal to a large audience as many people from different ages watches television and listen to the radio. Broadcast does allow the audience for Ill Manors to 
interact and participate with the film. This is because, some radio stations do promote competitions for the audience to win which is related to a film therefore, they are likely to participate.

Now think of how the producers are communicating with audiences across the 3 platforms:

• What are the differences?

• Are there any differences in the audience gratifications offered across the 3 platforms? What rewards or enjoyment do the film's audiences get from each platform?

• Are the producers widening their appeal through their cross platform approach? If so, how?

There are differences in the audience gratifications offered across the three platform which are:

Print media - informing, entertainment, escapism, social interaction

Broadcast - informing, entertainment, escapism,

E-media - entertainment, social interaction, informing, escapism

Audience theories you could research and apply to your film case study:

• Uses & gratifications

• Social demographics (ABC1 = Middle class; C2DE = Working class)

• Mode of address

• Narrowcasting

The uses and gratifications which I think are associated with Ill Manors are:

• Entertainment - audience can feel relaxed and entertained while watching the film.
• Identity - audience might relate to one of the characters such as their problems which could help them understand themselves
• Escapism - allows the audience to escape from their ordinary lives, or being diverted from their problems.

Social demographics for Ill Manors primary target audience:

C - E,D,C1,C2 - represents the working class people in society and Ill Manors reflects this.

A - 18-34 year olds because, of the heavy amount of swearing, violence, and contains sexual content therefore; film would appeal more to males compared to females.

G - More males as they are more likely to be appealed/engaged in the narrative.

E - Blacks and white as they appear more in the film.

S - Could be heterosexuals, as the film does not include any homosexual individuals for the audience to relate to.