Sunday 24 March 2013

Case Study 2: The Dark Knight Rises.


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http://www.empireonline.com/interviews/interview.asp?IID=1524

The link above is a interview with Anne Hathaway to who plays the female character of Selina Kyle (cat women) in The Dark Knight Rises."Selina Kyle came from a poor background and never lived an easy life. To help escape from the sinking weight of poverty she took to a life of crime, developing herself into an accomplished thief".  Also, this is an example of a print media as this interview is from the Empire magazine and now it is available online. This is effective as people can access the internet to read the interview or articles from the magazine if they do not have a copy of it and it highlights that technology is becoming more advanced. Furthermore, Empire is a British film magazine which is published monthly by the Bauer Consumer Media. Also, apart from the film news, previews and reviews Empire magazine has some unique regular features and in terms of the social demographics the magazine targets a wider audience which are usually men from the age of 18-35 year olds. This is because the features which are included inside the magazine are in great detail therefore the younger audience may not understand the language being used. As the magazine is male dominated this may portray that the editors carefully style the magazine so it would fit their target audience. For instance by featuring sex icons in their issues such as Megan Fox would be effective as it would appeal to males.  Furthermore, the social economic classification for Empire magazine could be A,B, C1 which are more likely to be middle class men. However, the secondary audience for this article could be individuals who are fans or the Batman trilogy or are fans of Anne Hathaway and aspire to be like her. In this interview Anne Hathaway talks about her role in the film, costumes, how it felt working with the other cast members on set and her experience. For example she quotes "I think that Catwoman depends on the Gotham City she lives in. The characterisation of her is informed by the world around her. So what I sought to do with my Selina was make her part of Christopher Nolan's Gotham". This could suggest that Anne Hathaway really wanted to develop into her character and make make it in this visions of what the directed Christopher Nolan expected. Additionally, in the interview Anne Hathaway talks about her role in playing Selina Kyle and how she is the first "true action women" in Christopher Nolan films. In The Dark Knight Rises Selina Kyle is a head strong, independent, intelligent and flirtatious female character who does not let anybody get in her way which highlights a alternative representation of her. This is because in many films the female characters are usually represented in being inferior, objectified or not taken serious which are stereotypes of how people view women in society. However, in The Dark Knight Rises Selina Kyle has some control the protagonist (Batman/Christopher Bale) which conveys she is not inferior and her action skills she uses to defeat men who get are a threat to society highlights that she is fearless. 

E-Media
An example for a E-media platform would be The Dark Knight rises teaser trailer. Teaser trailers are usually only made for big budgeted films and the purpose of a having on is to inform the audience about a upcoming film. This use of a teaser trailer is effective because the audience would have an insight of what the film is going to be about which would add to the excitement of the upcoming release. In terms of The Dark Knight Rises teaser trailer it begins with a non-diegetic sound of a male voice over who talks about a character in the film which the audience would acknowledge that it is Batman (Bruce Wayne). For instance, the diegetic sound of the male character lying in the hospital bed  talking about the "legend" Batman could highlight his desperation for him to come back to Gotham City as in the The Dark Knight society believed that he was dead. Also, the parallel sound used throughout the teaser trailer creates a gripping atmosphere for the readers as they may want to know what happens to the Batman in this last trilogy. Moreover, according to Barthes theory of narrative codes this teaser trailers contain enigma codes such as knowing who the villain is, the plot etc.  This is effective as the narrative enigma would leave the audience in suspense which would keep them gripped and intrigued in wanting to know more. Another code and convention for a teaser trailer is it includes important information such as the release date, director, cast, institution company. For example, the very first on screen text which is shown to the audience is "Every hero has a journey" followed by "Every journey has a end" highlights to the audience that this is the final trilogy of Batman which links to the narrative. Also, the director name "Christopher Nolan" is stated in the middle of the trailer which is effective as it allows the audience to be aware of who made the film and as Nolan is a successful director it highlights to the audience that The Dark Knight Rises would be a worth watching. Additionally, the film title is shown towards the end of the teaser trailer which is effective as it would keep the audience hooked on to the film and the screen text "The epic conclusion" clearly highlights to the audience that this is the final film. Moreover, towards the very end of the teaser trailer it states that people can watch the film theatres and Imax which conveys that the film is big budgeted as it is going to be broadcasted in Imax as well which highlights the concept of synergy. Furthermore, according to Propp's theory of character types for this teaser trailer the villain would be Bane followed by the hero who would be Batman. Moreover, according to Katz and Blumler uses and gratifications theory the audience would be able to escape from their ordinary life or a situation by watching this trailer and entertainment would be associated with this as well. 

Broad Cast
http://www.youtube.com/watch?v=ql1SMYCbvJ4&safe=active

The video above is a interview with the director of The Dark Knight Rises Christopher Nolen where he talks about the cast members playing the characters and how he feels about The Dark Knight Rises being the last film from the trilogy. Christopher Nolan is a successful British-American film director who has directed prosperous films from The Batman trilogies to Inception which have been Hollywood blockbusters. This conveys that Nolan has gone from a "low-budget independent films to working on some of the biggest blockbusters ever".  In this interview Nolan reveals that he felt as if he needed to finish the story and wanted to put it all together into one trilogy. To add on, he talks about each of his cast members and how they were perfect for their role in the film. For instance, Nolan shares with the interviewer that the actor Christian Bale (plays Batman/Bruce Wayne) is very talented as he developed into his character further from The Batman to now The Dark Knight Rises and how it was a pleasure to work with him for 9 years. Moreover, he talks Anne Hathaway who plays the new female character Selina Kyle and how she fitted the part perfectly. In the film Selina Kyle is represented in being a head-strong, independent, powerful female which goes against the dominant representation of women in society, as being inferior, objectified and dependent on men. Furthermore, 










Bibliography
http://www.forafewmoviesmore.com/discussions/character-study-the-dark-knight-rises-catwoman/
http://www.imdb.com/name/nm0634240/bio








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