How does the text both subvert and reinforce the typical conventions for a newspaper front page? (12 marks)
The newspaper for 'i' is layed out in a unique and different way compared to other newspapers. For instance, the masthead for The Guardian or The Sun newspaper is placed at the top which makes it clear for the readers to know what type of newspaper this is. However, for the 'i' newspaper the masthead is on placed the left side which presents the newspaper in a unique way which conveys that it does not follow the typical conventions of a newspaper. Additionally, the 'i' in a red, big serif typography which is effective for the readers as it is noticeable. Notably, the serif typography used could connote royalty and makes the magazine look traditional which could be reinforcing the conservative values. Similarly, The Sun newspaper masthead is in a white striking typography which also makes it recognisable for the readers, therefore attracting more people.
Moreover, the appearance of the newspaper is very colourful and contains different images which would appeal to many people and it almost has the similar conventions to a website rather than a newspaper. Whereas, The Guardian newspaper cover only uses the colour black for the mast head with the text colour white which makes it less visual appealing. Furthermore, the in a small typography font the newspaper advertises social media links which highlights it's uniqueness as many newspapers does not include this. Also, the price of the newspaper is 20p which could suggest that the secondary audience for 'i' newspaper is possibly young teenagers from the social economic classification of E/D as they are students and may prefer to buy cheaper newspapers.
Media Institutions
Why might the ‘i’ newspaper have been successful in a newspaper industry that has generally been in decline? (12 marks)
Print media has generally be in decline especially amongst the demographics of young teenagers because of the E-media as individuals can now access the internet to read newspapers or magazines. Notably, the 'i' newspaper might be successful in a newspaper industry that has been in decline is because of the price. The price of the newspaper is only 20p which is a cheap and reasonable price, therefore working class individual who are on benefits are likely to purchase it. Also, it does encourage people for middle class as well to buy the newspaper if they are the conservative type and want to spend less due to the recession as they would still be updated with the latest news.
Media Audiences
What would you expect the ‘i’ newspaper’s target audience to be based on this front page? (12 marks)
Based on the front page I think the 'i' newspaper targets the demographics group of A/B middle class people. This is because of the cover lines are mainly about politics, global news and sports which may interest middle class people who want to know more about what is happening around the word. The psycho graphic group which would be related to this social demographic group could be succeeders as they are the people who aspire to be successful. Moreover, according to Katz and Blumler uses and gratifications theory for this newspaper the audience would receive surveillance about the news.
Media Representations
How is Britain represented in this text? (12 marks)
Britain is represented as a country with pride as on the newspaper cover they have used the colours of the Union Jack flag which gives a sense of community and belonging. Notably, the colours of the Union Jack flag are royal which could suggest that the 'i' newspaper is representing Britain as a prosperity country. However, the pictures of the people on the newspaper are not from different ethnic groups which could suggest that they are represented Britain as a non-diverse country even though Britain is a multi-cultural country.
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