Firstly, there are only two names on the poster, which highlight that they are the main characters of the film. The typography, of their surnames are in bold, which could connote that they would be best known from their surnames rather than their first name. The title attracts our attention most, because the typography is striking red and against a pale background, which contrasts well. Furthermore, the title is slanted to one side which makes it different from other film titles being on a straight gradient. In the title of the film, the camera focuses on the words, ‘Life’ and ‘Know It’ which suggest that these words are important, therefore there could be a moral message behind the film.
Secondly, the entire background of the poster is an image rather than single images on a coloured background. The genre of this particular film would be a family comedy because of how the characters are being represented in the film poster and also by the props being used such as, baby bottle, cot and toys, ( in the background). The characters in the film poster who appear to be a family, and the comedy of the film is immediately conveyed through the obvious similarities. This is shown, through how the man is represented as being a funny father figure to the baby and the main iconography is of him drinking from a bottle with the exact colour of the baby bottle; this could connote that the man does not know the basics to parenthood, as he is acting childish. Furthermore, the male character, is represented as being young and care free, by wearing the similar clothing to the baby, having the same body language, actions and attitude to the baby; this gives the audience a sense that they film is not going to be serious, which most people would normally expect a family film to be. Moreover, compared to the man, the young female character does wear appropriate clothing of blue jeans and a peach coloured top, which could suggest that she has been represented as being more mature and responsible. Also, from her body language, with her arms wide open, the female character is closely following the baby trying to protect her, and her facial expression of the character smiling, suggests a light-hearted humour and that she is having fun. Furthermore, the setting of this film poster, is inside a living room of a house; this would be effective on the audience because it highlights to the audience, that the film is mainly a family comedy. However, the setting also highlights a domestic scene, of the women trying to get hold of the baby for protection, whilst the man is unaware of what is going on. Additionally, I think this has been done, to symbolise to the audience that the male character is lacking responsibility in being a parent, where as, the female character is trying to control them both. This could be stereotyping young males in society today, as not being aware of their main priority which is being a father. Moreover, from looking at the poster it gives us the viewer the idea, that this film would deal with themes related to relationships and parenting.
Thirdly, the amount of visual and verbal messages which appear on the film poster is effective, however the visual message stands out much more. This is because, the visual messages is the entire background of the poster and it expresses humour as well, which gives the audience an indication of what the film is about. The verbal message is shown through the tagline, ‘A comedy about taking it one step at a time.’ This mirrors the image which firstly contains a baby, therefore it could be the obvious fact that babies learn to walk one step at a time, but it could also be playing with it as a bigger meaning; such as life should be taken one step at a time. This is reflected in the grown man who could possibly apply it to his life and is dressed as a baby to show more literally him ‘taking it one step at a time’.
Lastly, the characters on the poster appear to be a family as there is a grown woman, man and a baby; automatically by this I assume this film targets a wide audience, therefore it is specifically aimed at a family audience. Furthermore, it may be slightly more appealing to an older audience then young adults or mainly people of a particular marital status -in a relationship or marriage. Although, it does appear to be a comedy due to the man being dressed very similar to the baby with the woman running behind the text near the bottom informs us that it is a comedy, this should attract a bigger audience. I think the unique selling point of this film poster is production company, which is 'Warner Bros'. This is because, 'Warner Bros' are a well known and respected film company, which have produced successful films, such as 'The Dark Knight, Dark Shadows, Charlie and the Chocolate Factory' ect. This would be very effective on the audience, because it portrays that this film is well budgeted therefore it would not be rubbish, also it would make the audience intrigued in wanting to watch the film because it strongly conveys that this film will be fantastic, similar to the other films 'Warner Bros' have produced.
Secondly, the entire background of the poster is an image rather than single images on a coloured background. The genre of this particular film would be a family comedy because of how the characters are being represented in the film poster and also by the props being used such as, baby bottle, cot and toys, ( in the background). The characters in the film poster who appear to be a family, and the comedy of the film is immediately conveyed through the obvious similarities. This is shown, through how the man is represented as being a funny father figure to the baby and the main iconography is of him drinking from a bottle with the exact colour of the baby bottle; this could connote that the man does not know the basics to parenthood, as he is acting childish. Furthermore, the male character, is represented as being young and care free, by wearing the similar clothing to the baby, having the same body language, actions and attitude to the baby; this gives the audience a sense that they film is not going to be serious, which most people would normally expect a family film to be. Moreover, compared to the man, the young female character does wear appropriate clothing of blue jeans and a peach coloured top, which could suggest that she has been represented as being more mature and responsible. Also, from her body language, with her arms wide open, the female character is closely following the baby trying to protect her, and her facial expression of the character smiling, suggests a light-hearted humour and that she is having fun. Furthermore, the setting of this film poster, is inside a living room of a house; this would be effective on the audience because it highlights to the audience, that the film is mainly a family comedy. However, the setting also highlights a domestic scene, of the women trying to get hold of the baby for protection, whilst the man is unaware of what is going on. Additionally, I think this has been done, to symbolise to the audience that the male character is lacking responsibility in being a parent, where as, the female character is trying to control them both. This could be stereotyping young males in society today, as not being aware of their main priority which is being a father. Moreover, from looking at the poster it gives us the viewer the idea, that this film would deal with themes related to relationships and parenting.
Thirdly, the amount of visual and verbal messages which appear on the film poster is effective, however the visual message stands out much more. This is because, the visual messages is the entire background of the poster and it expresses humour as well, which gives the audience an indication of what the film is about. The verbal message is shown through the tagline, ‘A comedy about taking it one step at a time.’ This mirrors the image which firstly contains a baby, therefore it could be the obvious fact that babies learn to walk one step at a time, but it could also be playing with it as a bigger meaning; such as life should be taken one step at a time. This is reflected in the grown man who could possibly apply it to his life and is dressed as a baby to show more literally him ‘taking it one step at a time’.
Lastly, the characters on the poster appear to be a family as there is a grown woman, man and a baby; automatically by this I assume this film targets a wide audience, therefore it is specifically aimed at a family audience. Furthermore, it may be slightly more appealing to an older audience then young adults or mainly people of a particular marital status -in a relationship or marriage. Although, it does appear to be a comedy due to the man being dressed very similar to the baby with the woman running behind the text near the bottom informs us that it is a comedy, this should attract a bigger audience. I think the unique selling point of this film poster is production company, which is 'Warner Bros'. This is because, 'Warner Bros' are a well known and respected film company, which have produced successful films, such as 'The Dark Knight, Dark Shadows, Charlie and the Chocolate Factory' ect. This would be very effective on the audience, because it portrays that this film is well budgeted therefore it would not be rubbish, also it would make the audience intrigued in wanting to watch the film because it strongly conveys that this film will be fantastic, similar to the other films 'Warner Bros' have produced.
WWW: A well structured answer that contains close description.
ReplyDeleteEBI: Include more media terminology - try to add at least two additional keywords to each paragraph, and analyse mise en scene in more depth (clothing, props, setting, etc.).
I have written some of my paragraphs again, so I could include the mise en scene of the film poster in more detail and convey the effect it has on the audience. Also, I added more media terminology which is highlighted in blue (Above), because I did not use enough before.
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