The positive thing about my campaign, was the concept I thought of. The concept, was based around the film Godfather, because in the film they are known as being reliable and powerful, therefore I wanted to compare the TV as being dependable compared to any other E Media. In the campaign, we targeted a specific audience which was males from the age of 35-40, however to improve that, it would have been better to target males who were younger than 35. This is because, people younger than 35 have watched the film as well. Also, the print advert my partner came up with is well designed. This is because, it more better to design a print advert which is specific enough, does not include so many pictures and gets straight to the point, therefore the audience would know what the advert is about.
Below, I have posted two pictures which are: the storyboard of the campaign (my drawing is not great) and the print advert. (print advert is not printed in colour). Also, I have included a brief summary of what the storyboard is about, and why we chose the the layout, picture and font, etc for the print advert.
A brief outline of the TV advert storyboard above, is of a guy who can not decide whether to pick e-media such as the internet or TV. In some of the shots, I have draw a TV and a computer which makes it look as if the computer and the television is fighting over him, making him pick one of them.
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