Peachy Colour : Key Media Terminology
Blue: Important Points
Quotations:Purple
Ill Manors is a low budget UK film and is directed by a successful singer, rapper, actor and songwriter Plan B. The film is promoted through Plan B music video, which is effective on the audience because, it would make then intrigued in wanting to know what the film is going to be about. This is known as synergy as they used one form of media (the film) to promote another form of media and back again ( music video). Also, this is good branding as they have put the name of the song, album and film the same name, therefore this conveys an effective brand awareness/identity as the audience would clearly be aware of the film. The track was released in the UK on the 25th March 2012, however the song was written in reaction to the 2011 riots across England; song highlights Plan B perception of "society failure to nature its disadvantaged youth". Furthermore, Ill Manors mostly received positive music critics and the song made number 6 on the UK Single Charts.
The Guardian Newspaper Dorina Lynskey stated about this music video as " the first great mainstream protest in years". This could suggest, that the song conveys how unfairly individuals from a deprived area is being treated compared to wealthy people, and the government does not help either. Additionally, the song concentrates on society attitude and perspective towards the disadvantaged youth population of UK, which are teenagers living in council estates. The song was first broadcasted on BBC Radio 1, which is a good branding as BBC Radio 1 is a popular radio station as it is part of BBC; more people are likely to hear it. Also, you would not expect this kind of genre of song to be broadcasted on BBC Radio 1 as it is all about anti-government, however the song is reaching out a message to society working class people are being treated.
The values promoted through this song is the idea of anti-government as it is a protest song, therefore supporting the working class. Also, in terms of the type of reading, Ill Manors supports the counter hegemonic idea, as it is against the rich and they are promoting that we need more equality in society. Moreover, the music video was was filmed in February 2012 and directed by Yann Demange . The music video is effective as it uses some footage of the 2011 London riots and David Cameron which highlights the theme of 'Anti-Government'. (Reception) Critics have described this song as either being good or bad: The Independent, Tim Walker Stated " an-all time great protest song" and David Smyth of London Evening Standard enjoyed the song as he praised Plan B " say something bold". However, a contrasting opinion is by columnist Samuel Breen who also writes for The Independent newspaper stated "a cliché riddled attack on politics that feels calculated, impersonal, and disingenuous."
The album was released on the 7th of May 2012, and Plan B stated about his album "You could call 'Ill Manors'' bassline, soul, hip-hop. The album has the lyrical depth of my first record but the musical composition is light years ahead as it's informed by everything I've learnt in the last five years - writing, producing and playing with a live band. I feel I'm better than I've ever been"
This could suggest, his album is a reflection of his life so far; from childhood to now.
(Section A Style Questions: 20mins on each P.E.E)
1) Media Representation: How is gender/ethnicity/age represented on the video?
Firstly, the video promotes a dominant representation on teenagers who have been brought up from a deprived area, such as council estates. This is conveyed through the costumes of the teenagers wearing hoodies, bottoms, scarves covering their faces ect. This represents the teenagers as being deviant/criminals in society due to their appearances and the props used in the video, such as carrying knives, throwing items on cars This is effective in filming the characters being harmful to society as Plan B is challenging the stereotype. This is because, this music video highlights people from middle class background perspective on individuals from a low background and how they look down on them. However, even though Plan B is against how council estate individuals are treated, he acts as the role of being deviant as well, to make the point that the government is not helping . During the video he constantly makes reference to the prim minister could convey his hatred towards him Plan B; anti-government protest song. Evidence to support this is through what he says: "We've had it with you politicians you bloody rich kids never listen, There's no such thing as broken Britain, we're just blood broke in Britain, What needs fixing is the system, not show windows down in Brixton" - This could suggest, if the government does not help people from a deprived area there would be more social problems. Secondly, as Plan B represented as being deviant in his own video, he could be stating a message to the audience, that individuals from a working class and deprived background, can be successful as well; just like him.
Moreover, the ethnic group black and white are represented as being rebellious in this video. This is clearly, shown through them breaking windows, fighting with each other, jumping on cars, lighting up fire on buildings ect. However, this is a stereotype as not all black or white teenagers behave in this deviant way. Furthermore, clearly the gender being stereotyped throughout this video are boys. This could connote, that boys are seen as being violent, aggressive and deviant in society compared to girls.
2) Media Audience: Who does this text/artist appeal to and why?
The psycho graphic group this music video would appeal to is struggler and reformers. Struggler seek escape therefore this video represents the deprived teenagers as being deviant as they cannot afford the luxurious and desirable lifestyle, the "rich kids" have. This conveys that they would rebel against the government policies in order for the prim minister to make a change in order to help them. Also,throughout the video we can recognise that the teenagers have a low self -esteem, alienated and are aggressive, which makes them behave in a criminal way; these key words link to the psycho graphic group. The video appeals to reformers as well because Plan B is highlighting freedom and equality in society, for working class families. Furthermore, the socio-economic classification for this video is clearly group E, which are people subsisting on state benefits, This is because, the whole video is promoting the idea of how the government is not helping those people who are living in council estates, and relying on state benefits. This could suggest that this specific group would be appeal to this artist as Plan B has been brought up from and deprived background, however he worked hard to become successful; individuals can relate/apsis to be like him.
According to theorist Blumler and Katz the uses and gratifications which would appeal to the audience would be; social interaction (escapism) and information (surveillance) . This is because, whilst watching this video the audience would be socially interacted as they can release emotions and be able to relax and enjoy; engaging their mind with something. Also, information is important for this video as the audience would be able to find out about the world and learn new things. In this case, they would be informed about how on how underprivileged people are treated.
3)Media Forms: What Technique does the video use to establish the setting and engage the audience?
Firstly, the fast pace editing used in this video clearly establish the setting as the audience would be aware of what is happening. This is effective as fast editing follows the conventions of a typical music video, which would appeal to the audience because they would be intrigued in watching more. Also, towards the end of the music video the lighting drastically changes by going dim which makes the fire some of the teenagers holding stand out. The lighting is effective on the audience because it creates more of a dangerous atmosphere, highlighting that deprived teenagers are going to rebel against state polices unless the government helps them. The costume all of the teenagers wear in the video including Plan B are hoodies, track suit bottoms, trainers ect, which represents them as being deviant. However, through this representation Plan B could be playing up to this stereotype as being rebellious and behaving in a criminal way to prove a point to people that government are not helping those who are in need. Moreover, the camera shots/movement are effective in this video in establishing to the audience the lives of council estate children. There are a variety of camera framing used throughout such as long/medium shots which are both effective in establishing the actions. The medium shot of Plan B face, is also effective as it conveys his facial expressions on how he feels about this matter. Where as the camera movement such as tracking is effective as it highlights to the audience the actions which is taking place in the scene. For instance tracking movement is used in some of the footage in the video from the 2011 riots, which establishes the setting as it shows the audience what happened. This engages the audience, because they would be more aware of the problems occurring due to the government not helping which makes the poor suffer more.
4) Media Institutions: In what ways is the video typical of music videos and what values does it promote?
The music video is called Ill Manors and the genre is a hip-hop. The genre conventions in this video which makes it a typical music video, is through fast editing, main character, and themes about struggles, prejudice or inequality. The values being promoted throughout the song is supporting the working class as it is a anti-government protest song. This conveys, it is going against the hegomoic idea of the rich taking over society therefore, the song is promoting the idea of more equality. The track was released in the UK in March 2012 through the American company Atlantic Records (a subsidiary of the Warner Music Group conglomerate)
The Guardian Newspaper Dorina Lynskey stated about this music video as " the first great mainstream protest in years". This could suggest, that the song conveys how unfairly individuals from a deprived area is being treated compared to wealthy people, and the government does not help either. Additionally, the song concentrates on society attitude and perspective towards the disadvantaged youth population of UK, which are teenagers living in council estates. The song was first broadcasted on BBC Radio 1, which is a good branding as BBC Radio 1 is a popular radio station as it is part of BBC; more people are likely to hear it. Also, you would not expect this kind of genre of song to be broadcasted on BBC Radio 1 as it is all about anti-government, however the song is reaching out a message to society working class people are being treated.
The values promoted through this song is the idea of anti-government as it is a protest song, therefore supporting the working class. Also, in terms of the type of reading, Ill Manors supports the counter hegemonic idea, as it is against the rich and they are promoting that we need more equality in society. Moreover, the music video was was filmed in February 2012 and directed by Yann Demange . The music video is effective as it uses some footage of the 2011 London riots and David Cameron which highlights the theme of 'Anti-Government'. (Reception) Critics have described this song as either being good or bad: The Independent, Tim Walker Stated " an-all time great protest song" and David Smyth of London Evening Standard enjoyed the song as he praised Plan B " say something bold". However, a contrasting opinion is by columnist Samuel Breen who also writes for The Independent newspaper stated "a cliché riddled attack on politics that feels calculated, impersonal, and disingenuous."
The album was released on the 7th of May 2012, and Plan B stated about his album "You could call 'Ill Manors'' bassline, soul, hip-hop. The album has the lyrical depth of my first record but the musical composition is light years ahead as it's informed by everything I've learnt in the last five years - writing, producing and playing with a live band. I feel I'm better than I've ever been"
This could suggest, his album is a reflection of his life so far; from childhood to now.
(Section A Style Questions: 20mins on each P.E.E)
1) Media Representation: How is gender/ethnicity/age represented on the video?
Firstly, the video promotes a dominant representation on teenagers who have been brought up from a deprived area, such as council estates. This is conveyed through the costumes of the teenagers wearing hoodies, bottoms, scarves covering their faces ect. This represents the teenagers as being deviant/criminals in society due to their appearances and the props used in the video, such as carrying knives, throwing items on cars This is effective in filming the characters being harmful to society as Plan B is challenging the stereotype. This is because, this music video highlights people from middle class background perspective on individuals from a low background and how they look down on them. However, even though Plan B is against how council estate individuals are treated, he acts as the role of being deviant as well, to make the point that the government is not helping . During the video he constantly makes reference to the prim minister could convey his hatred towards him Plan B; anti-government protest song. Evidence to support this is through what he says: "We've had it with you politicians you bloody rich kids never listen, There's no such thing as broken Britain, we're just blood broke in Britain, What needs fixing is the system, not show windows down in Brixton" - This could suggest, if the government does not help people from a deprived area there would be more social problems. Secondly, as Plan B represented as being deviant in his own video, he could be stating a message to the audience, that individuals from a working class and deprived background, can be successful as well; just like him.
Moreover, the ethnic group black and white are represented as being rebellious in this video. This is clearly, shown through them breaking windows, fighting with each other, jumping on cars, lighting up fire on buildings ect. However, this is a stereotype as not all black or white teenagers behave in this deviant way. Furthermore, clearly the gender being stereotyped throughout this video are boys. This could connote, that boys are seen as being violent, aggressive and deviant in society compared to girls.
2) Media Audience: Who does this text/artist appeal to and why?
The psycho graphic group this music video would appeal to is struggler and reformers. Struggler seek escape therefore this video represents the deprived teenagers as being deviant as they cannot afford the luxurious and desirable lifestyle, the "rich kids" have. This conveys that they would rebel against the government policies in order for the prim minister to make a change in order to help them. Also,throughout the video we can recognise that the teenagers have a low self -esteem, alienated and are aggressive, which makes them behave in a criminal way; these key words link to the psycho graphic group. The video appeals to reformers as well because Plan B is highlighting freedom and equality in society, for working class families. Furthermore, the socio-economic classification for this video is clearly group E, which are people subsisting on state benefits, This is because, the whole video is promoting the idea of how the government is not helping those people who are living in council estates, and relying on state benefits. This could suggest that this specific group would be appeal to this artist as Plan B has been brought up from and deprived background, however he worked hard to become successful; individuals can relate/apsis to be like him.
According to theorist Blumler and Katz the uses and gratifications which would appeal to the audience would be; social interaction (escapism) and information (surveillance) . This is because, whilst watching this video the audience would be socially interacted as they can release emotions and be able to relax and enjoy; engaging their mind with something. Also, information is important for this video as the audience would be able to find out about the world and learn new things. In this case, they would be informed about how on how underprivileged people are treated.
3)Media Forms: What Technique does the video use to establish the setting and engage the audience?
Firstly, the fast pace editing used in this video clearly establish the setting as the audience would be aware of what is happening. This is effective as fast editing follows the conventions of a typical music video, which would appeal to the audience because they would be intrigued in watching more. Also, towards the end of the music video the lighting drastically changes by going dim which makes the fire some of the teenagers holding stand out. The lighting is effective on the audience because it creates more of a dangerous atmosphere, highlighting that deprived teenagers are going to rebel against state polices unless the government helps them. The costume all of the teenagers wear in the video including Plan B are hoodies, track suit bottoms, trainers ect, which represents them as being deviant. However, through this representation Plan B could be playing up to this stereotype as being rebellious and behaving in a criminal way to prove a point to people that government are not helping those who are in need. Moreover, the camera shots/movement are effective in this video in establishing to the audience the lives of council estate children. There are a variety of camera framing used throughout such as long/medium shots which are both effective in establishing the actions. The medium shot of Plan B face, is also effective as it conveys his facial expressions on how he feels about this matter. Where as the camera movement such as tracking is effective as it highlights to the audience the actions which is taking place in the scene. For instance tracking movement is used in some of the footage in the video from the 2011 riots, which establishes the setting as it shows the audience what happened. This engages the audience, because they would be more aware of the problems occurring due to the government not helping which makes the poor suffer more.
4) Media Institutions: In what ways is the video typical of music videos and what values does it promote?
The music video is called Ill Manors and the genre is a hip-hop. The genre conventions in this video which makes it a typical music video, is through fast editing, main character, and themes about struggles, prejudice or inequality. The values being promoted throughout the song is supporting the working class as it is a anti-government protest song. This conveys, it is going against the hegomoic idea of the rich taking over society therefore, the song is promoting the idea of more equality. The track was released in the UK in March 2012 through the American company Atlantic Records (a subsidiary of the Warner Music Group conglomerate)
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