The print advert above specifically targets the male audience. This is because, the colours used in this print advert are masculine such as black, blue, and this would be associated with males more compared to females. The reason why this gender is specifically associated with this product is because, we as the audience know that males enjoy looking at cars, buying the latest cars ect, where as girls are more into fashion, shopping etc. Personally, this print advert would not appeal to a female audience at all because it is not associated with the type of things they are intrigued in, where as for a male audience it would
The car advert above is promoting the mini countryman. From watching this advert twice, the gender which is promoted throughout this product is males, once again. This is because, cars are stereotypically associated with that specific gender, in being all masculine and in charge. Also, in the advert the main driver for the car is a male, which could suggest that companies are aware that men are likely to buy the latest cars therefore by using a male character, the audience would want to be like him.
2) Domestic Cleaning Products.
2) Domestic Cleaning Products.
The print advert above definitely targets the females as it represents them as being domestic goddesses in the household. This is clearly shown, through the slogan "Christmas Moving She'll be happier with a Hoover". The advertisement, highlights women as being passive as they refer them as 'Chef' and making their husbands happy by cleaning/cooking after them. Also, this could portray a gender division between men and women during that time period, as men had the role of working and providing money for their family, where as women role was to stay at home and be the 'happy' housewife. Furthermore, this is just a typical stereotype of women as being housewives however, this print advert helps us to reflect on today's society and how how far we have come, as there is more equality between men and women.
Throughout this advert above, we can clearly recognise that it is targeting females. This is because, women are represented/stereotyped as being a domestic housewife which could suggest, that they are powerless as their role is to be a perfect wife for their husband and to please them. Also, in majority of cleaning product adverts, you will hardly see any males helping out which the chores. This indicates, we are brainwashed in society to accept that women have to do all the domestic chores in the household, where as males do not. Moreover, in the advert the female character is represented as being happy and excited with the new domestic product conveying, that women should be happy and accept their role as being housewives; indicating inequality. However, this is a false representation, as not all women have to grow up in becoming housewife as they can have a career and become successful.
3) Bottled Beer.
The print advert above is advertising the bottled beer called Schlitz, and the advert clearly targets and promotes it to the male audience. This is because, we are able to recognise that, the husband is only concerned about the beer rather than the food being burnt - "Don't worry darling, you didn't burn the beer!". The reason why I think males are associated with this product is it could suggest that they are represented as being heavy drinkers, or that drinking mostly associated with men rather than women, as they may feel better from a day or work.
This advert above is promoting Miller Lite beer and the concept of this advert I personally think is brilliant. This is because, at first you would expect the male character talking about his partner however the fantastic twist at the end highlights he is actually talking about the beer. The advert, is clearly targeting the male audience and promoting the new beer to them as being the 'ideal' or 'must have' product to buy. Also, it could suggest that men are more interested in other masculine things such as beer than their partners because it might make them feel good about themselves.
4) Toilet Roll
The print advert above is promoting a new decoration piece which is a box to put your toilet role in. The gender which, is being targeted is clearly females, mainly those who are housewives. This is because, females are stereotyped as being domestic goddesses who take part in all the chores, therefore you would not see a male being in the same position as the female in the print advert. Similarly the TV advert also targets females which is obvious to see as they female character is housework which is associated with females.
5) Deodorant
The print advert above is advertising 'Sure Maximum Protection Deodorant' for females, as the central image is of a women. The reason why this gender is targeted for this advert is because, it could portray that is very useful for women of all ages and since women sweat, 'Sure' deodorant offers "twice the protection" of its competitors. Moreover, the central image of the women looks very confident with using this deodorant through the direct-mode address, suggesting to the female audience that women should be proud of sweating. Also, the advert could highlight that there are now similar products out there for both genders, which is beneficial as you mostly see on the television deodorants for men.
This advert is associated with the print advert above of 'Sure Maximum Protection Deodorant' which portrays women as being strong, happy and in control with their body. As we can see, the target audience for this product are females suggesting, that they should not feel insecure about how the look, instead they should feel confident and pleased with their body. The women represented in this advert all look self-assured and positive with the outcome of using this deodorant; appealing to other women to buy the product.
6) Cigarette.
For this print advert above, I think the gender which is being targeted are males. This is clearly shown through the tagline, "Blow in her face and she'll follow you anywhere" conveying, this cigarette make is worth buying as you feel the satisfaction afterwards. The reason why I think, males are being associated with this product because they might be seen as being active smokers compared to girls. Also, this print advert is old therefore it could suggest that during that time period, males were the ones who used to smoke as it could be seen as a 'male thing'.
This advert for smoking does not target a specific gender, as it is associated with families; therefore it for males and females. The advert clearly highlights how easily influenced children can get from their parents, therefore parents should set a good example for their children and be a good role model.
7) Trainers.
( The advert for this print was not allowed on the school website therefore I deleted it) The print and advert is promoting the new trainers for the company called Skechers. The gender which is being targeted is clearly females, as the trainers are a girl version (from the colour pink) and also Kim Kardashian is promoting them; celebrity endorsement. This is effective on the audience, because people who are a fan of her are more likely to buy this product, which makes it a successful promotion. This suggest, even more females are getting involved with men products as well and not only men wear trainers, females now do.
8) A Games Console
Males are strongly targeted in this print advert and it clearly does not appeal to a female audience, as majority of them would not be interested in playing games involving games. The reason why this product targets a male audience could be because, they are known as being active consumers therefore they are more likely to be intrigued/appealed in buying the game console. Also, the colours are dull, and the use of fire, defiantly appeals to males. Females are associated as being non-violent, enjoy shopping, fashion ect where as males are typically represented as being aggressive, violent, immature ect indicating this is print advert is perfect for them.
9) An Airline.
Both print and advert for Virgin Atlantic Airlines is associated with females, as they are been represented as being good looking in their uniform by revealing a tiny bit of cleavage; could be appealing for the male audience in watching this advert. The women are represented as being the air-hostess in the aeroplane and I think this product is associated with females, to maybe highlight how much the position of women has changed over the years. This is because, before women would experience inequality in society which made it harder for them to find jobs compared to men.
How might you represent these products in a different/alternative way that would appeal to the other gender?
Throughout this advert above, we can clearly recognise that it is targeting females. This is because, women are represented/stereotyped as being a domestic housewife which could suggest, that they are powerless as their role is to be a perfect wife for their husband and to please them. Also, in majority of cleaning product adverts, you will hardly see any males helping out which the chores. This indicates, we are brainwashed in society to accept that women have to do all the domestic chores in the household, where as males do not. Moreover, in the advert the female character is represented as being happy and excited with the new domestic product conveying, that women should be happy and accept their role as being housewives; indicating inequality. However, this is a false representation, as not all women have to grow up in becoming housewife as they can have a career and become successful.
3) Bottled Beer.
The print advert above is advertising the bottled beer called Schlitz, and the advert clearly targets and promotes it to the male audience. This is because, we are able to recognise that, the husband is only concerned about the beer rather than the food being burnt - "Don't worry darling, you didn't burn the beer!". The reason why I think males are associated with this product is it could suggest that they are represented as being heavy drinkers, or that drinking mostly associated with men rather than women, as they may feel better from a day or work.
This advert above is promoting Miller Lite beer and the concept of this advert I personally think is brilliant. This is because, at first you would expect the male character talking about his partner however the fantastic twist at the end highlights he is actually talking about the beer. The advert, is clearly targeting the male audience and promoting the new beer to them as being the 'ideal' or 'must have' product to buy. Also, it could suggest that men are more interested in other masculine things such as beer than their partners because it might make them feel good about themselves.
4) Toilet Roll
The print advert above is promoting a new decoration piece which is a box to put your toilet role in. The gender which, is being targeted is clearly females, mainly those who are housewives. This is because, females are stereotyped as being domestic goddesses who take part in all the chores, therefore you would not see a male being in the same position as the female in the print advert. Similarly the TV advert also targets females which is obvious to see as they female character is housework which is associated with females.
5) Deodorant
The print advert above is advertising 'Sure Maximum Protection Deodorant' for females, as the central image is of a women. The reason why this gender is targeted for this advert is because, it could portray that is very useful for women of all ages and since women sweat, 'Sure' deodorant offers "twice the protection" of its competitors. Moreover, the central image of the women looks very confident with using this deodorant through the direct-mode address, suggesting to the female audience that women should be proud of sweating. Also, the advert could highlight that there are now similar products out there for both genders, which is beneficial as you mostly see on the television deodorants for men.
This advert is associated with the print advert above of 'Sure Maximum Protection Deodorant' which portrays women as being strong, happy and in control with their body. As we can see, the target audience for this product are females suggesting, that they should not feel insecure about how the look, instead they should feel confident and pleased with their body. The women represented in this advert all look self-assured and positive with the outcome of using this deodorant; appealing to other women to buy the product.
6) Cigarette.
For this print advert above, I think the gender which is being targeted are males. This is clearly shown through the tagline, "Blow in her face and she'll follow you anywhere" conveying, this cigarette make is worth buying as you feel the satisfaction afterwards. The reason why I think, males are being associated with this product because they might be seen as being active smokers compared to girls. Also, this print advert is old therefore it could suggest that during that time period, males were the ones who used to smoke as it could be seen as a 'male thing'.
This advert for smoking does not target a specific gender, as it is associated with families; therefore it for males and females. The advert clearly highlights how easily influenced children can get from their parents, therefore parents should set a good example for their children and be a good role model.
7) Trainers.
( The advert for this print was not allowed on the school website therefore I deleted it) The print and advert is promoting the new trainers for the company called Skechers. The gender which is being targeted is clearly females, as the trainers are a girl version (from the colour pink) and also Kim Kardashian is promoting them; celebrity endorsement. This is effective on the audience, because people who are a fan of her are more likely to buy this product, which makes it a successful promotion. This suggest, even more females are getting involved with men products as well and not only men wear trainers, females now do.
8) A Games Console
Males are strongly targeted in this print advert and it clearly does not appeal to a female audience, as majority of them would not be interested in playing games involving games. The reason why this product targets a male audience could be because, they are known as being active consumers therefore they are more likely to be intrigued/appealed in buying the game console. Also, the colours are dull, and the use of fire, defiantly appeals to males. Females are associated as being non-violent, enjoy shopping, fashion ect where as males are typically represented as being aggressive, violent, immature ect indicating this is print advert is perfect for them.
9) An Airline.
Both print and advert for Virgin Atlantic Airlines is associated with females, as they are been represented as being good looking in their uniform by revealing a tiny bit of cleavage; could be appealing for the male audience in watching this advert. The women are represented as being the air-hostess in the aeroplane and I think this product is associated with females, to maybe highlight how much the position of women has changed over the years. This is because, before women would experience inequality in society which made it harder for them to find jobs compared to men.
How might you represent these products in a different/alternative way that would appeal to the other gender?
- Sport Car: To represent this product in an alternative way, I would use a female character or a celebrity, looking confident and happy/proud about driving in a sport car. I think this would be effective, as it would be a celebrity endorsement therefore it would highlight to people, that females can drive cars as well not only males.
- Domestic Cleaning Products: Using a male character completing chores around the house such as cleaning, cooking, looking after the children and being happy about it. This would be an alternative and appeal to the male gender as it conveys, the roles of women/men have changed therefore becoming more equal. This is effective, because it would indicate that men should be proud of doing domestic chores and it is not only the women job to do it.
- Bottled Beer: As from the adverts above bottled beer is associated with males, to represent the product in a alternative way, instead I would use a female character drinking. This would show that women can drink as well, not only men and it is fine if women want to have a beer; not a 'masculine thing any more and conveys that women are able to do the things which men do now.
- Toilet Roll: To represent this product in a alternative way to the opposite gender which are males, I would use the same idea as 'Domestic Cleaning Products'. This is because, by using a male character promoting this product, males would recognise that it is fine to help out around with the house, completing chores.
- Deodorant: There are adverts which appeal to both genders therefore you can not represent this product in an alternative way as it has already been done.
- Cigarette: Both genders do smoke and there have been adverts which promote this, therefore it a bit difficult to represent it in an alternative way.
- Trainers: From the print advert I chose for this product, it targets clearly a female audience as the trailers are for women. To represent this in an alternative way, could use a male celebrity promoting the trainers, and saying how good it is, therefore more customers would.
- A Games Console: This product is clearly targeted to males as they are active users of play stations and their into violences ect. To represent this in a alternative way to the opposite gender which is females would be to, promote games associated with what females like. This would make them appealed into buying the product as it would be something they are interested in.
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